With the outbreak of COVID 19, and the world on lockdown, most of us are stuck at home. If you have a traditional brick and mortar business, this is the time to reconsider how you’re going to keep connected with your customers and continue to do business with them.
If you don’t already have a website, I am going to give you 5 reasons why you need to launch your business website before the end of 2020.
Always Open For Business
There’s no better time to get online than now. The internet today is a community that never sleeps, with people shopping online around the clock, 24/7 a day. Having a website means you’re literally always open for business, even while you sleep customers can make purchases online, book appointments or reach out to get information about the products or services you offer.
A recent report by SaleCycle shows that online sales peak between the hours of 8PM and 9PM.
Reach More People
This is by far one of the easiest ways to reach and attract more people to your business. Having a professionally designed website for your brand, not only gives you access to this global marketplace, but it puts you in a position to expand to new markets without the hassle. Millions of people are more than likely searching for products or services you offer, why not make it easier for them to find and do business with you online.
One of the best ways to increase your visibility is with a website that is optimized for Search Engines such as Google. We’ll go over the top 10 hacks for improving your Website’s SEO in our next post.
Get To Know Your Customers
With free tools like Google Analytics and Facebook Pixel, you can easily track and monitor your website visits. This allows you to get a closer look at who your visitors are, what actions they are taking on your website, and how likely they are to make a purchase. The data collected can provide valuable information to your business that will allow you to better target your current and potential customers.
Better Customer Service
Most websites today have a Contact Us section, which makes it easy for your customers to reach out to you. You can even take it a step further and offer your customers instant chat support, allowing them to speak with you or a member of your team right away. You can also add FAQs to your website that will educate your customers and help them make more informed decisions or solve any issues they may be having. Depending on your line of business, you can even incorporate a Help Center for your customers to find solutions to common problems.
You Can Afford It
These days starting your own website can be very affordable. That’s right, you don’t need to break the bank to launch your own website, and you could possibly be up and running in as little as 24 hours. With so many free tools and website templates that you can easily customize, it can cost you as little as $2.45 per month for hosting services and $12.99 to register your domain for a year. Best part is, you don’t even need to know how to write code like HTML or any of that fancy stuff. Most website builders are simple drag and drop tools allowing you to create beautifully designed websites in no time.
So What Are You Waiting For
Despite all that is happening around us, you have to acknowledge the fact that we are moving into a somewhat fully digital world. Having an online presence is crucial to the success and growth of your business,
As we play our part by staying safe, protecting ourselves and others. We have to be able to transcend all that is happening, by taking the necessary steps to adopt to change, and be prepared for what will be known as the new norm.
If you think having an online presence will add value to your business, we’d like to hear from you. Leave us a message in the comments below and be sure to share this article with your friends, family or anyone you think needs a website for their brand.