Online Marketing

Online Marketing and how it helps your business.

If you need help growing your business online, then the PikChaBox Digital Solution is perfect for you. First, let’s explore the role of online marketing and how it influences your business’s growth, revenue, and more. Before we start, If you want to see how the PikChaBox Digital Solution can transform your business, speak with one of our experts or check out our list of services

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What is the importance of marketing in a digital world?

The world we live in today is more connected than ever before, with the internet rapidly becoming the most competitive market space to be in. Nevertheless, when used correctly, the internet is perfect for getting the results necessary for your business to be a success. Online marketing is important if you want to increase awareness around your brand, attract new customers or leads and above all, increase your monthly revenue by reaching people looking for your products and services. 

Adopting a digital solution for your brand plays a vital role in helping your business grow. Considering that over 4.3 billion people are on the web and two billion of them are online shoppers, it’s now easier than ever to connect with people who are already interested in the products or services you offer.

Now that you see the bigger picture, let’s take a look at the benefits of online marketing and how the PikChaBox Digital Solution can help.

Here are some of the reasons why our members have chosen to adopt a Digital Solution for their business.

There’s no doubt that online marketing will greatly impact the success of your business. Here, we’ll deep dive into some of the benefits that come with marketing your brand online.

1. Everyone has access to the tools and resources available.

Traditionally, it would take a lot of effort and more than likely a big budget to market your brand in hopes of increasing profits or just getting the word out about what you do. The internet has revolutionized the way we do business, making it possible for anyone to create opportunities for growth. You can now access the same tools and resources used by big companies, without having to fork up a fortune. 

Online marketing’s role levels the playing field for small to mid-size businesses. It allows you to scale your business a lot faster and much easier than before. Even now, there are thousands of new businesses launching their brands online and seeing results in record time. Even if you have a more modest budget. For instance, many businesses invest in search engine optimization (SEO) to help boost their site in search engine results. 

SEO is an organic approach to building awareness for your brand, once done right, not only does this save you money, but you can easily reach a wider audience who are likely to be interested in what you’re doing. You may be thinking, can’t anyone with money buy their way to the top? Funny enough, the answer to that question is no.

Search engine algorithms, like Google’s, focus primarily on what users are searching for and serve up results based on relevance. If your content is more relevant than a big corporation’s content, you will most likely rank higher in the search results. Search engines like Google, Bing, and Yahoo don’t care how much money you have to spend.

Instead, it’s more important to provide people with the most relevant and helpful results for their search query. If Google didn’t deliver these kinds of results, people wouldn’t use them. The same applies to Google’s pay-per-click (PPC) advertising program, Google Ads.

While SEO is free to implement and PPC as the name suggests, is a paid service; everyone must make ads that resonate with their audience.

By now,  you should see how online marketing has made it possible for all businesses to successfully grow their brand. The PikChaBox Digital Solution is our way of making these resources and tools easily accessible to anyone wanting to transform the way they do business.

You can start from zero, and in just a few months begin to see results. A lack of knowledge and know-how is the main challenge for businesses, especially those that can’t afford to hire an in-house team to do the work. For this reason, you can easily speak with one of our experts (other companies charge a consultation fee of up to $500 USD). Additionally, you get full access to the PikChaBox Guides (a wealth of information about successfully growing your business online).

2. Get results that matter to your business without spending more than you need to.

Through online marketing, the PikChaBox Digital solution also focuses on helping you make more money from your marketing efforts. When we look at traditional marketing, online marketing is extremely cost-effective, with companies seeing an astronomical return on investment (ROI). Oftentimes, this only costs more time than money.

You can run a social media marketing campaign or a content marketing campaign on your own, but it will cost you a lot of time to build, launch, measure, and manage an effective campaign. Our members trust us to get results and make decisions that are likely to get the best results as well as save money. When it comes to your marketing budget, you are in full control of the cost and can set a budget that works for your business.

It’s important to know that what you spend is what you get, so you’ll need to set a budget that’s accurate for your business and industry. The marketing strategies we use are specific to your brand and provide an excellent return on investment (ROI) for your business. Budgeting for online marketing, rather than traditional marketing, create opportunities for you to earn a lot in return.

To put things into perspective, email marketing alone has the potential to earn your business $44 for every $1 spent! The PikChaBox Digital Solution is designed to optimize your marketing budget, as well as allow you to get a bigger ROI for your business.

3. Reach people who are interested in the products or services you offer, wherever they are.

More and more, we are seeing that online marketing is the ideal approach to growing your business. It helps you connect with people interested in what you offer. There are millions of people already searching the internet for similar products or services, you just need to get their attention.

Traditional methods make it challenging for you to advertise to the people looking for your products or services. The PikChaBox Digital solution focuses on connecting with the people that matter most to your brand and building a relationship with them that supports the growth and success of your business.

Traditional methods make it difficult for you to reach people interested in your business. You end up spending money to market to people who may not want your products or services. Have you ever seen a billboard ad for something that you were not interested in? The problem here is that thousands if not millions of people are traveling along the highway, but only a small percentage is usually even interested in what’s being advertised. Also, there is no sure way of measuring the success of these campaigns, which makes it more difficult to track whether or not you are getting a return on your investment.

With the PikChaBox Digital solution, we target people who are actively searching for your business, rather than driving by your billboard. We’ll walk you through the steps necessary to establish a target audience, which is the group of people you think are interested in your business. Based on this information, we’ll then create content and campaigns that are geared towards grabbing their attention and ultimately attracting new customers to your business.

Targeting allows you to save time and money. You will only reach people that are interested in what you offer. It will help you drive better results from your campaign and generate a better ROI for your company. No matter what industry you operate in.

4. Online marketing allows you to track your efforts, and focus on what gets the best result.

Looking at the many benefits of taking a digital approach to marketing your brand, you’ll discover that online marketing also makes it easy for you to monitor the effectiveness of your campaigns. Whenever you run an advertising or marketing campaign, you want to know if it’s driving results. Traditional marketing methods make this difficult because you can’t know if your efforts persuaded your audience.

It can be tedious, overwhelming to keep track of, and may use up more resources than needed to ask each of your new customers how they heard about you. With online marketing, you can monitor your campaigns in real-time to see if they work. Depending on the type of campaign, there are metrics you can track as well as other KPIs (Key Performance Indicators) which will allow you to make more informed decisions as you progress.

Some basic metrics include impressions, traffic, clicks, and conversions. These metrics give you valuable insight into the effectiveness of your campaign and help you calculate your ROI. When you partner with us, we give you access to all the tools we use, that way you can keep track of our progress.

Some of the tools we use allow our members to compile performance information all in one place, as well as track valuable metrics. If you like to see the impact of your campaigns, this is the most critical role of online marketing. You will always know whether your campaign is driving results for your business.

Nest steps…

1. Find out how we can help to grow your business online.

We’re helping to grow and support the continued success of local businesses, who are now reaping the benefits of building their brand online. To find out more about how we can help you to grow your business:

2. Learn about Digital Marketing
and how it can drive the success of your brand.

We created the PikChaBox Guides for anyone who would like to learn about growing their business online. These are easy-to-follow guides, with tips and tricks you can start using right away to get results. We also discuss best practices and strategies used by fortune 500 companies for long-term success.

3. Contact Us

We’re always happy to talk. If you need help with anything or would like to ask us a question, don’t hesitate to get in touch!