GUIDES, Websites

What’s A Domain Name and Do I Need One?

If you’re thinking about getting a website for your business, then you’ll definitely need a domain name. Usually, a domain name is the name of your business followed by .com or what is known as TLDs (Top level domains). 

Every website has a specific number that is attached to it referred to as an IP address. This is how we are able to find a website on the internet. An IP address is usually made up of numbers (eg. However, trying to remember all these numbers for a website can be challenging, so your domain name is a more readable and memorable version of your website’s IP address. Domain Name System (DNS) translates the IP address into names that people can easily remember.

Why is it important to have a registered domain for your business?

No matter what type of business you operate, you’ll need a website eventually.  A domain name would be your store in an online market. Most people in this day and age get their shopping done online and the easier your website is to locate and navigate the more chance of them becoming a customer or client.

Having the right domain is a big factor when it comes to your online success.

Creating the right domain should be no quick and simple decision, first check that the domain name reflects the brand, making it easier for customers to find you and even return.
Owning your domain name is like digital real estate, making you the owner of the data collected and giving you full control over how much you can earn. On the other hand, working with a third-party site is risky, if that site closes down all information on it will be lost.
Here are some of the benefits that come with a domain name:

  • Add professionalism and credibility to your business.
  • Increase awareness and discoverability.
  • Gives you access to a wider market allowing you to scale your business quicker online.
  • Multiple opportunities to earn more.
  • Ownership of your data and intellectual property.

Time to register your domain name.

Now that you understand a little bit more about Domain names, you might be thinking about registering your own. Here’s a quick look at the steps involved when registering your domain name:

  1. Choose a reliable domain registrar.
  2. Check to see if your domain name is available.
  3. Choose the best name for your brand.
  4. Purchase and complete your domain registration.
  5. You’re now the owner of your domain name.

Above we mentioned choosing a reliable registrar. But, what does that mean?

When selecting a domain name ensure that it is accredited with the Internet Corporation for Assigned Names and Numbers (ICANN), which is the non-profit organization responsible for coordinating all of the numerical spaces on the internet. Some registrars you can trust are; GoDaddy, Bluehost, and HostGator. PikChaBox Partners with GoDaddy to offer Domain registration services for our members. This comes with a branded email account for all our members. E.g If you need help with this, feel free to speak with one of our Developers.

Next Steps…

We trust that you have a better understanding of what a domain is and whether or not you need one for your business. If you have any questions feel free to shoot us an email or leave us a message in the comments section, our experts are always happy to help!